The Benefits of Forced Experimentation #JournalClub

Experiment to get of the beaten path; perhaps you are at a local maximum and you can further optimize. Cool paper that exploited the fact that London commuters had to switch itinerary because of a strike. About 5% found a more optimal commute.

Tim Harford also talks about this natural experiment in NPR podcast Hidden Brain and I suppose it also features in his new book Messy (not this one).

And talking about the underground:




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